After a good week battling against SOPA, it’s time to go back to real life, to battling our own close enemies.
Lifehacker has a very good post about the same subject (from where the title of this post was deliberately taken), around Google+ and the new Search+ (or whatever they’re calling that), and how the giant is loosing its steam and trying so solidify its market, where it’ll comfortably lay until the end of its days.
True, Google has a somewhat strong research department, and is working towards new TCP/IP standards, but much of it was done by Yahoo! in the past, towards FreeBSD, PHP and MySQL. Yahoo! actually hired top notch BSD kernel hackers (like Paul Saab), MySQL gurus (like Jimi Cole and Zawodny) and the PHP creator, Rasmus Lerdorf. And they put a lot back to the community. But none of that is true revolution, only short reforms to keep themselves in power for a bit longer.
The issue is simple, Google doesn’t need to innovate as much as they did in the past, as did Yahoo! and AOL. Even Microsoft and Apple need to innovate more than Google, because they have to sell things. Software, hardware and services, not only cost money, and time, but they age too rapidly and it’s not hard to throw loads of money at a project that is borne dead (like Vista). But Google get its money for free (so to speak), their users are not paying a penny for their services. How hard it is to compete with that model?
Like Google, Yahoo! had the same comfort in their days. They had more users than anyone else, and that was the same as money. They did get money from ads, like Google, only not as efficient. And that put them in a comfort zone that it’s hard not to get used to, which was their ultimate doom. This is why, after 25 and so years failing, Microsoft is still a strong player. This is why Apple, after being in the shadow for than 20 years, got to be the biggest Tech company in the world. The must innovate at every turn.
Yahoo! displaced AOL and bought pretty much everyone else because they’ve outsmarted the competition, by doing the same thing, but cheaper and easier. Google repeated the same stunt, on Yahoo! and is beginning to age. How long would that last? When the next big thing appears, making money even easier, Google will be a giant. An arrogant, slow and blind giant. And natural selection will take care of them as quick as it took of AOL and Yahoo!